Objectives: Curzon PR supported Good Earth’s launch in the United Kingdom and worked on the event management of the Good Earth Enchanted India event held at the V&A for the Fabric of India exhibition. We were responsible for curating and managing the guest list compromising of prominent NRIs, designers, artists, lifestyle media editors and cultural influencers. In addition, Curzon organised the media relations campaign to prepare for the event.
Luxury & Consumer PR
Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets.
Our Unique Offering
Our global capability, sought-after relationships and international expertise has strengthened our understanding across the luxury sector.
Our sectors of expertise include jewellery, fashion, travel and interiors.
Our Unique Approach
In order to achieve your objectives, Curzon PR will create a strategic communication and PR campaign in three phases:
Phase 1 - Assessment and Strategy Development
Our strategic approach will be bespoke to the specific objectives.
We start the project by interviewing key stakeholders. Once we understand different stakeholders’ requirements, we then develop a creative and strategic framework to ensure success. The framework includes research, strategy, planning, delivery, measurement and evaluation.
Phase 2 - Delivery and Evaluation
We harness insights, data and creative thinking to create smart communications that reach the right audience with the right message at the right channel to achieve the right impact.
Once we have set up the strategic framework, we will start to implement the services aligned to your objectives and requirements.
Phase 3 - Knowledge transfer and Capacity Building
The last phase of the majority of our projects consists of knowledge and skills transition.
We will advise and support you in building a robust communications team as we transfer skills, knowledge and processes to the client as an investment in their in-house talent.
Our Experience
Interior Design
-
Good Earth | India’s leading luxury design house
Project location/Country: London
-
Casa Forma | Award-winning interior design firm
Project location/Country: London
Objectives: The international design practice sought out Curzon PR to provide a comprehensive strategy, to raise its brand awareness as the go-to interior design agency in the international high-net-worth market. Curzon PR created a bespoke media relations campaign to cater to the targeted luxury market. The outreach focused on strategic product placement in select media, including international luxury and design press.
-
Yasmine Mahmoudieh | Architect & Interior Design
Project location/Country: London
Objectives: Yasmine Mahmoudieh is a multi-award-winning architect and designer with over 30 years of experience. She is one of the world’s most creative design intellects. Her international architecture and design practice is known for its perceptively holistic approach, expertly fusing human needs and cultural expression. Curzon PR worked on Yasmine’s leadership profiling.
-
John Stefanidis | Interior Designer
Project location/Country: London
Objectives: John Stefanidis wished to sell his business and its assets, in whole or in part, to an investor who would ideally be able to exploit their value in a way appropriate to his legacy. Curzon PR was appointed to prepare a précis document that succinctly conveyed the qualities and assets that make up the Stefanidis brand. The name of the business and its rich array of assets were presented as a rare investment opportunity to companies or individuals seeking to acquire an internationally recognised brand in the luxury market.
-
Callender Howorth | Luxury Interior Design
Project location/Country: London
Objectives: Callender Howorth is an established interior design firm serving high-net-worth clients, delivering commercial and residential projects. Curzon PR developed a marketing communications programme to support the objectives of the business. Callender Howorth also commissioned a marketing strategy workshop that was led by Curzon’s senior consultants.
Fashion
-
Missoni | Luxury Fashion
Project location/Country: London
Objectives: During busy London Fashion Week, Missoni Sloane Street branch wanted to meet and make new connections with women who fit their target profile of customers. Curzon PR organised the in-store lunch, sourcing relevant suppliers, catering, staffing and curating the guest list. It was important to the Missoni team to ensure that Curzon PR could provide an appropriate guest list. A series of planning meetings established our ability to deliver and we collaborated with Missoni to organise the particulars of an in-store lunch to be held on the final day of LFW.
-
Quintana Couture | Luxury Fashion
Project location/Country: London
Objectives: Curzon PR was brought on board by the highly talented couturier Juan Carlos Quintana who was struggling to attract the wealthy clients essential to the growth of his business. Our strategy workshop identified the adverse location of the business for his target market and we advised a move to Knightsbridge. We developed advocacy for his brand through introductions leading to product placement. Finally, we invited his target profile of customers to private events at his new atelier.
-
Ortaea Jewellery | Fine Jewellery brand
Project location/Country: London
Objectives: Ortaeas’s inspiration stems from nature and the wonder of the universe. The brand draws from ancient mythology and history and creates distinct, beautiful, finely crafted jewels. The brand’s exquisite jewellery is produced in the finest and most-trusted factories in Italy, Hong Kong and Thailand. Curzon PR worked on launching the brand at Harvey Nichols in London.
Experts
