In 1997, Fast Magazine published an article by Tom Peters called “A Brand Called You.” The article states, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
In Public Relations, you are your own greatest asset. You are the face of your agency and clients whether you are pitching the media or attending an event. If you can promote yourself, your boss and your clients can trust you to build and promote their brand.
Personal Branding is the process by which we market ourselves to others. It is using the same principles that you would undertake to build a brand’s presence to build yourself as a brand.
We do it for our client’s everyday. We position CEO’s and designers as industry leaders using their talents, knowledge and expertise. Why not do the same for yourself?
Start by imagining you are your own brand. Focus on your strengths, skills and expertise that add distinguishable value. Then do what you do best and publicise it. Get a website, update LinkedIn, blog – relentlessly inform others of what you are doing. The ultimate goal is visibility.
Personal branding will give you an edge whether looking for a new job or pitching to a new client. If you are qualified, show people you are.