PR professionals: There’s never been a better time to start tracking your hours “We don’t track time.” This is the stance some organisations still take towards managing their business. How to build your personal brand online How to build a personal brand online: First impressions count. Making your social media account ‘private’ is hindering your career. Three Skills in Crisis Communications that Trump Needs To Know. Last week sparked another crisis communications scenario for Trump’s reputation. Addressing the Gender Pay Gap Women in public relations have contributed greatly to the industry and make up a significant portion of the PR workforce. Despite the presence of women from entry level through to senior level positions the PR profession still favours men. Why PR Metrics Matter Regardless of the various measuring techniques the continued conversation on PR metrics highlights its importance to the practice, especially in a climate where more businesses are beginning to undertake their own PR campaigns without the help of communications professionals. Here are the reasons why PR metrics are so important. Managing a PR Crisis: Online Reputation Management The act of managing an unfolding PR crisis is often a delicate process that requires reaction speed, transparency and strategy. Audiences will not simply forget over time, but will begin to associate the crisis with the organisation, compromising its reputation. The Value of a Diverse Workplace The issue of diversity extends beyond ethnicity and includes issues of gender, sexuality and class. A diverse workplace is not only necessary for the future of PR but also has a lot of value. The PESO Model for PR and Marketing It has long been assumed that PR is merely media relations, a mistake which could prove costly in this ever developing industry. Instead the expanding scope of public relations is now better understood using the PESO framework. 5 Tips for Pitching to Journalists The aim of the pitch is to get relevant coverage and crafting your pitch is vital to ensuring it is not ignored. Essential Skills for the PR pro of the future It is important that PR professionals hone their skills in order to evolve and strengthen their career prospects. Farzana Baduel interviewed by Brand Doctor Discussing the scope of PR 5 PR Tips For Successful Storytelling No matter how old your customer is, the thrill of having a story told to them will summon the same excitement we all had as children during story time. Think of this as your opportunity to have your audience gathered at your feet mesmerized by the tale you are about to tell. Here are our tips on producing successful stories that capture audiences. Introducing Curzon PR | Global Strategic Communications PR Agency Global Luxury PR agency London, New York, Dubai & Delhi How To Use PR To Change Perceptions Perception is everything. And in brand building, it is the single most crucial ingredient for success. What Is PR And Why Do We Need It? What is PR? A question that is brought up a lot. Well, where do we begin... Public Relations Is More Than Media Relations There is more to the PR world than just media relations. Find out what... Why Does PR Have A Bad Reputation? We aren't all that bad in the industry, so why is it that PR has such a bad name? How To Get A Job In Public Relations Want to get a job in PR? Let's talk business and strategy... 5 Essential Skills You Need To Make It Big in PR Ever wanted to know exactly what it takes to be in PR? Art PR | Immersing Yourself in The Arts Why is it important to take interest in the art world? Because art is all around us. Advertising & PR | What Is The Difference ? Two different industries with a lot in common... The Ultimate Guide to the Perfect Press Release Master the art and science of great writing Art PR | 5 Ways to work Frieze like a PR Pro Frieze festival is the place to mingle like a PR pro Does Your Startup Have a Strategy? Let’s Talk Bill Gates PR - the answer. The question: how do you get successful? No Such Thing as Typical in the Typical Day of a PR Pro Want to be in PR? You have to keep up with the best Public Relations on Both Sides of the Pond Ever wondered what happens in PR on the other side? What is The Importance of Food Public Relations? Why is food PR so important and what does it do? How The Internet Is Affecting Public Relations The internet is a big part of our lives, and it affects more than we realise. What Are The Benefits Of Media Relations? Ever wondered what the benefits are of media relations? What Makes A Good Public Relations Agency? Ever wondered what it takes to build a good PR agency? We have the tips. From The Beginning | The History Of PR It is important to understand the history of your industry The Six Principles of Influence and How to Use Them in PR Influence is key, we tell you how to use them in PR. Arts & Culture PR | Painting a Better Picture How arts and culture can change negative perceptions of Pakistan. Corporate PR: Ensure a Good PR Practice Ever wondered why good PR practice is important for your SME? Top Tips for Starting Your Own PR Agency Ever wanted to start your own PR agency? The PR Insider tells you the best tips to do so. Ever Wondered How to Host the Perfect Corporate Event Ever wondered how to host your own perfect corporate event?