Brand marketing: 10 experts reveal their predictions for 2016

Video production quality that makes Hollywood blush

As editorial budgets in traditional media are being cut, journalists are gravitating towards working with brands to create content that can inform, entertain and influence. In 2016 we will see more brands investing in video content to convey their brand messaging and engage with their target audience.

I expect to see a constant elevation in terms of quality of content as brands will realise their message has to be as engaging as top tier media outlets and demanding consumers require more than witty click bait with poorly drafted content.

Originally featured in The Guardian

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