5 Public Speaking Tips For Introverts The Pros and Cons of Developing an App 5 Ways to Re-purpose Video Content Addressing the Gender Pay Gap Why PR Metrics Matter Social Media from Strategy to Channel PR Quotes Public Relations Public Relations Addressing the Gender Pay Gap Women in public relations have contributed greatly to the industry and make up a significant portion of the PR workforce. Despite the presence of women from entry level through to senior level positions the PR profession still favours men. Why PR Metrics Matter Regardless of the various measuring techniques the continued conversation on PR metrics highlights its importance to the practice, especially in a climate where more businesses are beginning to undertake their own PR campaigns without the help of communications professionals. Here are the reasons why PR metrics are so important. Managing a PR Crisis: Online Reputation Management The act of managing an unfolding PR crisis is often a delicate process that requires reaction speed, transparency and strategy. Audiences will not simply forget over time, but will begin to associate the crisis with the organisation, compromising its reputation. The Value of a Diverse Workplace The issue of diversity extends beyond ethnicity and includes issues of gender, sexuality and class. A diverse workplace is not only necessary for the future of PR but also has a lot of value. Professional Development Professional Development 5 Public Speaking Tips For Introverts Public speaking is a daunting concept for most, If you want to calm nerves follow these top tips for introverts. Applications to Help Boost Your Productivity In the era of smartphones there are a plethora of mobile applications available that make organising your work and personal life easier. From personal assistants to specialised to-do lists and everything in between, here are a few mobile applications that can help boost your productivity and simplify your life. Google Yourself: Controlling Your Digital Narrative Colleagues, potential employees, people we’ve met at networking events and sometimes even complete strangers are now able to “meet” the digital you and make their assessments on your capabilities and character based on these search results. What Great PRs Do Differently Great PR practitioners lead the way and are often recognized as influencers in their field. We know that PRs should be creative, have the ability to write and communicate but the leading PR practitioners go above and beyond. Here are 5 things that the best PR pros develop to get them to that next level. Marketing Marketing The Pros and Cons of Developing an App As mobile phones are now a necessity to daily life and overtaking laptops as the most popular device for getting online; people are becoming reliant on mobile apps that make their day run just that little bit smoother. Business of Apps reported the total number of android and iOS app downloads in 2015 was at 75 billion. 5 Ways to Re-purpose Video Content Creating professional and engaging video content is not only time consuming, it can often also be costly and labour intensive. After crafting your story into a video and getting your team members to be the stars it is understandable that you would want to get as many uses out of your project as possible. Social Media from Strategy to Channel Social media has developed beyond being merely a part of an organisation’s strategy, and can now function as its own channel - strengthening web presence and acting as a marketing channel. Live Streaming as a Marketing Tool Brands are recognizing the power of these platforms and are now using them to market their products and services. Here are 5 ways smart marketers are using live streaming video.