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Disagreement is part of being human. At home, in social life, and especially at work, differences in perspective are inevitable. Yet many people still struggle with how to challenge ideas without damaging relationships.
There’s no denying it: generative AI has taken root in modern PR practice. From writing press releases and briefing notes to managing Q&A prep and sentiment analysis, tools like ChatGPT have made ideation and drafting faster than ever.
The unveiling of the Barcelona Principles 4.0 this summer represents another refinement in the PR industry’s effort to modernise how it measures and evaluates its work.
Public relations didn’t start with hashtags, viral trends or PR stunts. Long before social media, PR shaped how nations saw themselves and how societies moved together or fell apart.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
When the United Kingdom’s Home Office published a factsheet on the Foreign Influence Registration Scheme (FIRS, aimed squarely at the public relations sector, few in the industry raised an eyebrow.
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Is SEO dead? This provocative question has echoed through communications circles for years. Every so often, a new technology or trend sparks debate that search engine optimisation (SEO) is on its last legs.…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Two out of every three people working in communications have experienced extreme stress or burnout in the past year.
Four generations now work side by side in public relations. That’s never happened before. Gen Z, Millennials, Gen X and Baby Boomers all showing up to the same meetings with very different tools,…
TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
Trendy workplace policies like “No-Meeting Wednesdays” and “Zoom-Free Fridays” sound great in theory, but often fall flat in fast-paced industries like PR. In this post, Ameya Warty explores why these initiatives don’t work,…
The Foreign Influence Registration Scheme (FIRS), introduced as part of the National Security Act 2023, marks a pivotal step in how the UK manages foreign influence. Designed to increase transparency and protect democratic…
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